Let’s Get Down To Buzzness is a small family operated firm located in Defiance, Ohio. Still yet a young company established in 2014, Let’s Get Down To Buzzness is expecting exponential growth in the up coming years. The company emerged from a previous venture a mother of two teens had established years earlier. As a mother of two young children at the time, Heidi Pinkham searched for a way to support her family when she suddenly became a single parent. She came to the conclusion the internet is where her solution lied. She built a website and began selling products online. She soon learned a lot of costly lessons. Some about website design and others about pay per click advertising. After a few years her hard work had paid off and she was able to see steady traffic. Then Google introduced Penguin 3.0. Like many small businesses online hers also took a hit loosing most of the traffic and sales. How could this happen? While Heidi was busy researching products, talking with customers, and doing all the things business owners do, she failed to be consistent with social media. When she was consistent the traffic and revenue was there, but then she was not able to keep up to date on the latest products or customer service. Quickly she realized that the skills she had acquired were not on selling her products but how to use social media as a marketing tool. Soon she was spending more and more time on researching and testing social media than on her business. Other business owners were asking her questions and she was handing out free advice and helping them to use these outlets for their local businesses. Then she thought, “Hey this information cost me money and I have a knack for it. Why am I not helping other small business owners and getting paid for the cheat sheets? I can save them time and money.” So Let’s Get Down To Buzzness was launched after her very insightful teen daughter came up with the perfect name.